About Us

Nu Breed is a boutique sustainable coffee cup brand designing reusable, recyclable coffee cups that support wildlife conservation. There's a growing demand for reusable products as consumers become more aware of the harmful impacts single-use products have on the environment. Globally 16 billion paper cups are used for coffee every single year, which leads to 6.5 million trees cut down and dumped into the world's oceans each year, and 91% of plastic going un-recycled.

Earth's wildlife has declined by up to 60% in the last 40 years and the last of the animal kingdom is now living on borrowed time. We must act now to protect and preserve our forests, oceans and the atmosphere if we are to achieve a sustainable future and a cleaner environment.

With every Nu Breed product purchased 10% of the proceeds will go towards our global wildlife conservation projects that are affiliated with a certified NGO partner. We have carefully selected 2 conservation projects that we have supported since 2017 and we will continue to support more wildlife conservation groups as the brand grows.

When you Co-brand with Nu Breed you’re actively protecting the planet while powerfully advertising your brand and values with a highly visible, portable, everyday lifestyle product.
If you interested in having your brand on our products, please fill out the customer form on the bottom of the home page.

Nu Breed members will receive information and updates on all wildlife projects and products and where and when funds have been allocated and how that has helped contribute to saving and protecting our wildlife for the future.

If you are interested in becoming a wildlife partner or sponsor please fill out our customer form on the bottom of the home page and we will be in touch.

“What we’re going to do about 1.5 degrees rise in the temperature of the ocean over the next 10 years, I don’t know, but we could actually do something about plastic right now”

– Sir David Attenborough