Privacy policy

1. About Us

NU BREED is operated by Darren Selby trading as NU BREED, ABN 47 318 961 145.

This policy explains how we handle personal information when you visit nubreed.com.au, place an order, contact us or subscribe to our updates.

For privacy enquiries, please contact contact@nubreed.com.au.

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Your name, email address, delivery and billing addresses, and telephone number where provided.

  • Order details, purchases, payment status, returns and customer enquiries.

  • Marketing preferences and subscription details.

  • Technical and browsing information, such as IP address, device and browser information, pages viewed and interactions with our website.

  • Information about interactions with our emails and advertisements, where tracking is enabled and permitted.

Payment details are processed by the payment providers available at checkout. Please do not send card details by email or through our contact form.

3. How We Collect and Use Information

We collect information directly when you order, complete a form, subscribe or contact us. We also receive information through our ecommerce, payment, analytics and advertising services.

We use this information to:

  • Process payments, fulfil orders and provide delivery updates.

  • Handle enquiries, returns and exchanges.

  • Maintain transaction records and meet legal obligations.

  • Help detect fraud and protect our website.

  • Understand website performance and improve the shopping experience.

  • Send permitted marketing communications and measure advertising performance.

If you do not provide information needed to fulfil an order, we may be unable to complete it.

4. Services We Use and Information Sharing

We share relevant information with service providers that help operate NU BREED, including:

  • Shopify: Our online store, checkout and order management.

  • Payment providers: Processing payments and related fraud checks.

  • Australia Post and delivery partners: Delivering and tracking orders.

  • Klaviyo: Managing email subscriptions, customer communications and marketing.

  • Google Analytics: Understanding website use and performance.

  • Meta: Measuring Facebook and Instagram advertising and supporting relevant advertising through Meta Pixel.

Depending on enabled settings and your privacy choices, analytics and advertising services may receive browsing activity, device identifiers and purchase events.

We may also disclose information to professional advisers or authorities where necessary to meet legal obligations or protect lawful rights.

5. Cookies and Advertising Technologies

Our website uses cookies and similar technologies to support functions such as shopping carts, remember preferences, measure website use and support advertising.

Where legally required, we seek consent before activating non-essential tracking.

You can manage cookies through your browser and any privacy controls available on our website. Blocking some cookies may affect website functionality.

You can also manage advertising preferences through your Google and Meta account settings.

Unsubscribing from emails does not automatically change your cookie or advertising preferences.

6. Email Marketing

We send promotional emails where you have consented or where otherwise permitted by law.

These may include product releases, offers and NU BREED event updates.

You can unsubscribe using the link in our marketing emails or by contacting us.

Essential messages about your purchases, deliveries or returns may still be sent after you unsubscribe from marketing.

7. Overseas Processing

Some service providers operate internationally, so your information may be stored or processed outside Australia.

The countries involved depend on the provider and the services enabled. We use provider agreements and available privacy controls to help protect information handled on our behalf.

8. Security and Retention

We take reasonable steps to protect personal information from misuse, loss and unauthorised access or disclosure.

We retain information for as long as reasonably needed for the purposes described in this policy, including legal, accounting and dispute-resolution requirements.

When no longer required, we take reasonable steps to delete or de-identify it.

9. Access, Correction and Privacy Requests

You can contact contact@nubreed.com.au to request access to or correction of your personal information, or ask about deletion and other rights available under applicable law.

We may need to verify your identity before responding.

Some information may need to be retained to meet legal obligations.

10. Privacy Complaints

Please email contact@nubreed.com.au with details of your concern.

We will review it, investigate as appropriate and respond within a reasonable time.

If you are dissatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au, where it has jurisdiction, or another relevant privacy regulator.

11. Policy Updates

We may update this policy when our practices or services change.

The current version and its update date will be published on this page.