About Us

Welcome to NU Breed. We are passionate and dedicated to make a positive impact on the environment and wildlife conservation. With a shared vision and a commitment to innovation, we strive to create sustainable solutions that address the challenges our world is facing today.

Our founder, Darren Selby, in 2009 became involved in wildlife conservation after witnessing first-hand the devastating effects of habitat destruction and poaching of critically endangered species specifically tigers in Sumatra. He saw that the problem of wildlife extinction was not just an isolated issue, but part of a larger problem of human activity and consumption patterns particularly deforestation due to palm plantations and the waste of single use of paper coffee cups.

This endeavour, coupled with his passion for design, led him to discover the potential of reusable coffee cups in combating plastic pollution and supporting wildlife conservation. In 2022, NU Breed formed a relationship with Fauna and Flora International (who’s Patron is Sir David Attenborough) and we proudly support their conservation efforts by dedicating 10% of all proceeds directly to them.

NU Breed is more than just a brand; it's a movement. We specialise in brand strategy, marketing, customer experience, manufacturing, importing/exporting, brand development and our collective expertise spans decades of business experience. Our unique skills and perspective allow us to forge partnerships globally and make a significant impact on the world.

We believe that protecting wildlife and preserving our natural resources is a shared responsibility. Through our innovative reusable coffee cups, we aim to reduce the use of single-use plastic cups and promote sustainable living.

We are driven by a shared commitment to environmental stewardship, and our goal is to inspire others to join us on this journey. Together, with your support, we can create a sustainable future for our planet.

As Sir David Attenborough once said, "The natural world is changing. And we are totally dependent on a world that provides our food, water, and air. It is the most precious thing we have, and we need to defend it."